The latest study on Programmatic Advertising Market by Read Market Research provides a detailed summary and overview of the global market. The base year considered in this report is considered 2020 whereas information for 2021 is estimated and forecast from 2022 till 2027. The CAGR (Compound Annual Growth Rate) period of this report is 2021-2027. The Global Programmatic Advertising Market is valued at USD XX Million in the year 2020 and is estimated to grow at USD XX Million by the end of year 2027.The report will shed light on very important growth aspect of Programmatic Advertising and is a must have data for all the companies, investors, decision makers, top level executives and readers.
The segmental analysis of the report provides detailed analysis on Revenue, Growth, Forecast By Region, Type and Applications for the period 2016-2027.
The major vendors covered:
Rubicon Project (U.S.)
Adroll (U.S.)
Adobe Marketing Cloud (U.S.)
DoubleClick (U.S.)
Choozle (U.S.)
AdReady (U.S.)
DataXu (U.S.)
Centro, Inc. (U.S.)
PulsePoint, Inc. (U.S.)
Outbrain (U.S.)
Programmatic Advertising Market Analysis By Type Segment:
Desktop Banners
Mobile Banners
Desktop Videos
Mobile Videos
Programmatic Advertising Market Analysis By Application Segment:
Education
Finance
Media & Entertainment
Retail
Travel
Programmatic Advertising Market Analysis By Regions (Countries):
The Programmatic Advertising Market has been thoroughly researched with the help of Primary and Secondary Research and has been validated by conduction interviews with industry experts across all the regions. As it is global study, we have included all the major regions.
Bottom Up approach has been used to derive and define the market size and shares of regions. Regions such as U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, U.A.E, etc. has been taken into consideration while deriving the market size and shares of regions.
Key Details of Regions and Countries of Programmatic Advertising Report:
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
Key data provided:
Market Size of Regions
Market Share of Regions
Compound Annual Growth Rate (CAGR)
Historic Data From 2016-2020
Forecast Data From 2021-2027
Competitive Landscape of Programmatic Advertising Market:
Programmatic Advertising market competitive landscape analysis sheds light on the current market structure by players. The report will help the readers to understand some most important questions of the global market.
Key Questions Answered in Competitive Landscape-
List of Key Players
Revenue By players
Market share of players
The study objectives are:
To analyze and research the Programmatic Advertising Market status and future forecast.
To present the key Programmatic Advertising Market analysis of companies and present revenue, market share, and recent development for key players.
To split the breakdown data by regions, type, companies and applications
To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends, drivers, influence factors in global and regions
To analyze competitive developments such as expansions, agreements and acquisitions in the market
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Advertising Market Size Growth Rate by Type (2016-2027)
1.4.2 Desktop Banners
1.4.3 Mobile Banners
1.4.4 Desktop Videos
1.4.5 Mobile Videos
1.5 Market by Application
1.5.1 Global Programmatic Advertising Market Share by Application (2016-2027)
1.5.2 Education
1.5.3 Finance
1.5.4 Media & Entertainment
1.5.5 Retail
1.5.6 Travel
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Programmatic Advertising Market Size
2.2 Programmatic Advertising Growth Trends by Regions
2.2.1 Programmatic Advertising Market Size by Regions (2016-2027)
2.2.2 Programmatic Advertising Market Share by Regions (2016-2020)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Programmatic Advertising Market Size by Manufacturers
3.1.1 Global Programmatic Advertising Revenue by Manufacturers (2016-2020)
3.1.2 Global Programmatic Advertising Revenue Market Share by Manufacturers (2016-2020)
3.1.3 Global Programmatic Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Advertising Key Players Head office and Area Served
3.3 Key Players Programmatic Advertising Product/Solution/Service
3.4 Date of Enter into Programmatic Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Programmatic Advertising Market Size by Type (2016-2020)
4.2 Global Programmatic Advertising Market Size by Application (2016-2020)
5 United States
5.1 United States Programmatic Advertising Market Size (2016-2020)
5.2 Programmatic Advertising Key Players in United States
5.3 United States Programmatic Advertising Market Size by Type
5.4 United States Programmatic Advertising Market Size by Application
6 Europe
6.1 Europe Programmatic Advertising Market Size (2016-2020)
6.2 Programmatic Advertising Key Players in Europe
6.3 Europe Programmatic Advertising Market Size by Type
6.4 Europe Programmatic Advertising Market Size by Application
7 China
7.1 China Programmatic Advertising Market Size (2016-2020)
7.2 Programmatic Advertising Key Players in China
7.3 China Programmatic Advertising Market Size by Type
7.4 China Programmatic Advertising Market Size by Application
8 Japan
8.1 Japan Programmatic Advertising Market Size (2016-2020)
8.2 Programmatic Advertising Key Players in Japan
8.3 Japan Programmatic Advertising Market Size by Type
8.4 Japan Programmatic Advertising Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Programmatic Advertising Market Size (2016-2020)
9.2 Programmatic Advertising Key Players in Southeast Asia
9.3 Southeast Asia Programmatic Advertising Market Size by Type
9.4 Southeast Asia Programmatic Advertising Market Size by Application
10 India
10.1 India Programmatic Advertising Market Size (2016-2020)
10.2 Programmatic Advertising Key Players in India
10.3 India Programmatic Advertising Market Size by Type
10.4 India Programmatic Advertising Market Size by Application
11 Central & South America
11.1 Central & South America Programmatic Advertising Market Size (2016-2020)
11.2 Programmatic Advertising Key Players in Central & South America
11.3 Central & South America Programmatic Advertising Market Size by Type
11.4 Central & South America Programmatic Advertising Market Size by Application
12 International Players Profiles
12.1 Rubicon Project (U.S.)
12.1.1 Rubicon Project (U.S.) Company Details
12.1.2 Company Description and Business Overview
12.1.3 Programmatic Advertising Introduction
12.1.4 Rubicon Project (U.S.) Revenue in Programmatic Advertising Business (2020)
12.1.5 Rubicon Project (U.S.) Recent Development
12.2 Adroll (U.S.)
12.2.1 Adroll (U.S.) Company Details
12.2.2 Company Description and Business Overview
12.2.3 Programmatic Advertising Introduction
12.2.4 Adroll (U.S.) Revenue in Programmatic Advertising Business (2020)
12.2.5 Adroll (U.S.) Recent Development
12.3 Adobe Marketing Cloud (U.S.)
12.3.1 Adobe Marketing Cloud (U.S.) Company Details
12.3.2 Company Description and Business Overview
12.3.3 Programmatic Advertising Introduction
12.3.4 Adobe Marketing Cloud (U.S.) Revenue in Programmatic Advertising Business (2020)
12.3.5 Adobe Marketing Cloud (U.S.) Recent Development
12.4 DoubleClick (U.S.)
12.4.1 DoubleClick (U.S.) Company Details
12.4.2 Company Description and Business Overview
12.4.3 Programmatic Advertising Introduction
12.4.4 DoubleClick (U.S.) Revenue in Programmatic Advertising Business (2020)
12.4.5 DoubleClick (U.S.) Recent Development
12.5 Choozle (U.S.)
12.5.1 Choozle (U.S.) Company Details
12.5.2 Company Description and Business Overview
12.5.3 Programmatic Advertising Introduction
12.5.4 Choozle (U.S.) Revenue in Programmatic Advertising Business (2020)
12.5.5 Choozle (U.S.) Recent Development
12.6 AdReady (U.S.)
12.6.1 AdReady (U.S.) Company Details
12.6.2 Company Description and Business Overview
12.6.3 Programmatic Advertising Introduction
12.6.4 AdReady (U.S.) Revenue in Programmatic Advertising Business (2020)
12.6.5 AdReady (U.S.) Recent Development
12.7 DataXu (U.S.)
12.7.1 DataXu (U.S.) Company Details
12.7.2 Company Description and Business Overview
12.7.3 Programmatic Advertising Introduction
12.7.4 DataXu (U.S.) Revenue in Programmatic Advertising Business (2020)
12.7.5 DataXu (U.S.) Recent Development
12.8 Centro, Inc. (U.S.)
12.8.1 Centro, Inc. (U.S.) Company Details
12.8.2 Company Description and Business Overview
12.8.3 Programmatic Advertising Introduction
12.8.4 Centro, Inc. (U.S.) Revenue in Programmatic Advertising Business (2020)
12.8.5 Centro, Inc. (U.S.) Recent Development
12.9 PulsePoint, Inc. (U.S.)
12.9.1 PulsePoint, Inc. (U.S.) Company Details
12.9.2 Company Description and Business Overview
12.9.3 Programmatic Advertising Introduction
12.9.4 PulsePoint, Inc. (U.S.) Revenue in Programmatic Advertising Business (2020)
12.9.5 PulsePoint, Inc. (U.S.) Recent Development
12.10 Outbrain (U.S.)
12.10.1 Outbrain (U.S.) Company Details
12.10.2 Company Description and Business Overview
12.10.3 Programmatic Advertising Introduction
12.10.4 Outbrain (U.S.) Revenue in Programmatic Advertising Business (2020)
12.10.5 Outbrain (U.S.) Recent Development
13 Market Forecast 2021-2027
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2021-2027)
13.10 Market Size Forecast by Application (2021-2027)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
List of Tables and Figures
Table Programmatic Advertising Key Market Segments
Table Key Players Programmatic Advertising Covered
Table Global Programmatic Advertising Market Size Growth Rate by Type 2016-2027 (Million US$)
Figure Global Programmatic Advertising Market Size Market Share by Type 2016-2027
Figure Desktop Banners Figures
Table Key Players of Desktop Banners
Figure Mobile Banners Figures
Table Key Players of Mobile Banners
Figure Desktop Videos Figures
Table Key Players of Desktop Videos
Figure Mobile Videos Figures
Table Key Players of Mobile Videos
Table Global Programmatic Advertising Market Size Growth by Application 2016-2027 (Million US$)
Figure Education Case Studies
Figure Finance Case Studies
Figure Media & Entertainment Case Studies
Figure Retail Case Studies
Figure Travel Case Studies
Figure Programmatic Advertising Report Years Considered
Table Global Programmatic Advertising Market Size 2016-2027 (Million US$)
Figure Global Programmatic Advertising Market Size and Growth Rate 2016-2027 (Million US$)
Table Global Programmatic Advertising Market Size by Regions 2016-2027 (Million US$)
Table Global Programmatic Advertising Market Size by Regions 2016-2020 (Million US$)
Table Global Programmatic Advertising Market Share by Regions 2016-2020
Figure Global Programmatic Advertising Market Share by Regions 2016-2020
Figure Global Programmatic Advertising Market Share by Regions 2020
Table Market Top Trends
Table Global Programmatic Advertising Revenue by Manufacturers (2020) (Million US$)
Table Global Programmatic Advertising Market Share by Manufacturers (2020)
Figure Global Programmatic Advertising Market Share by Manufacturers in 2020
Table Global Programmatic Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Programmatic Advertising Product/Solution/Service
Table Date of Enter into Programmatic Advertising Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Programmatic Advertising Market Size by Type (2016-2020) (Million US$)
Table Global Programmatic Advertising Market Size Share by Type (2016-2020)
Figure Global Programmatic Advertising Market Size Market Share by Type (2016-2020)
Table Global Programmatic Advertising Market Size by Application (2016-2020) (Million US$)
Table Global Programmatic Advertising Market Size Share by Application (2016-2020)
Figure Global Programmatic Advertising Market Size Market Share by Application (2016-2020)
Figure Global Programmatic Advertising Revenue Market Share by Application in 2020
Figure United States Programmatic Advertising Market Size 2016-2020 (Million US$)
Table United States Key Players Programmatic Advertising Revenue (2020) (Million US$)
Table United States Key Players Programmatic Advertising Market Share (2020)
Table United States Programmatic Advertising Market Size by Type (2016-2020) (Million US$)
Table United States Programmatic Advertising Market Share by Type (2016-2020)
Table United States Programmatic Advertising Market Size by Application (2016-2020) (Million US$)
Table United States Programmatic Advertising Market Share by Application (2016-2020)
Figure Europe Programmatic Advertising Market Size 2016-2020 (Million US$)
Table Europe Key Players Programmatic Advertising Revenue (2020) (Million US$)
Table Europe Key Players Programmatic Advertising Market Share (2020)
Table Europe Programmatic Advertising Market Size by Type (2016-2020) (Million US$)
Table Europe Programmatic Advertising Market Share by Type (2016-2020)
Table Europe Programmatic Advertising Market Size by Application (2016-2020) (Million US$)
Table Europe Programmatic Advertising Market Share by Application (2016-2020)
Figure China Programmatic Advertising Market Size 2016-2020 (Million US$)
Table China Key Players Programmatic Advertising Revenue (2020) (Million US$)
Table China Key Players Programmatic Advertising Market Share (2020)
Table China Programmatic Advertising Market Size by Type (2016-2020) (Million US$)
Table China Programmatic Advertising Market Share by Type (2016-2020)
Table China Programmatic Advertising Market Size by Application (2016-2020) (Million US$)
Table China Programmatic Advertising Market Share by Application (2016-2020)
Figure Japan Programmatic Advertising Market Size 2016-2020 (Million US$)
Table Japan Key Players Programmatic Advertising Revenue (2020) (Million US$)
Table Japan Key Players Programmatic Advertising Market Share (2020)
Table Japan Programmatic Advertising Market Size by Type (2016-2020) (Million US$)
Table Japan Programmatic Advertising Market Share by Type (2016-2020)
Table Japan Programmatic Advertising Market Size by Application (2016-2020) (Million US$)
Table Japan Programmatic Advertising Market Share by Application (2016-2020)
Figure Southeast Asia Programmatic Advertising Market Size 2016-2020 (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Revenue (2020) (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Market Share (2020)
Table Southeast Asia Programmatic Advertising Market Size by Type (2016-2020) (Million US$)
Table Southeast Asia Programmatic Advertising Market Share by Type (2016-2020)
Table Southeast Asia Programmatic Advertising Market Size by Application (2016-2020) (Million US$)
Table Southeast Asia Programmatic Advertising Market Share by Application (2016-2020)
Figure India Programmatic Advertising Market Size 2016-2020 (Million US$)
Table India Key Players Programmatic Advertising Revenue (2020) (Million US$)
Table India Key Players Programmatic Advertising Market Share (2020)
Table India Programmatic Advertising Market Size by Type (2016-2020) (Million US$)
Table India Programmatic Advertising Market Share by Type (2016-2020)
Table India Programmatic Advertising Market Size by Application (2016-2020) (Million US$)
Table India Programmatic Advertising Market Share by Application (2016-2020)
Figure Central & South America Programmatic Advertising Market Size 2016-2020 (Million US$)
Table Central & South America Key Players Programmatic Advertising Revenue (2020) (Million US$)
Table Central & South America Key Players Programmatic Advertising Market Share (2020)
Table Central & South America Programmatic Advertising Market Size by Type (2016-2020) (Million US$)
Table Central & South America Programmatic Advertising Market Share by Type (2016-2020)
Table Central & South America Programmatic Advertising Market Size by Application (2016-2020) (Million US$)
Table Central & South America Programmatic Advertising Market Share by Application (2016-2020)
Table Rubicon Project (U.S.) Company Details
Table Rubicon Project (U.S.) Revenue in Programmatic Advertising Business (2020) (Million US$)
Figure Rubicon Project (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table Rubicon Project (U.S.) Recent Development
Table Adroll (U.S.) Company Details
Table Adroll (U.S.) Revenue in Programmatic Advertising Business (2020)(MilliOn us$)
Figure Adroll (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table Adroll (U.S.) Recent Development
Table Adobe Marketing Cloud (U.S.) Company Details
Table Adobe Marketing Cloud (U.S.) Revenue in Programmatic Advertising Business (2020)(MilliOn us$)
Figure Adobe Marketing Cloud (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table Adobe Marketing Cloud (U.S.) Recent Development
Table DoubleClick (U.S.) Company Details
Table DoubleClick (U.S.) Revenue in Programmatic Advertising Business (2020)(MilliOn us$)
Figure DoubleClick (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table DoubleClick (U.S.) Recent Development
Table Choozle (U.S.) Company Details
Table Choozle (U.S.) Revenue in Programmatic Advertising Business (2020)(MilliOn us$)
Figure Choozle (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table Choozle (U.S.) Recent Development
Table AdReady (U.S.) Company Details
Table AdReady (U.S.) Revenue in Programmatic Advertising Business (2020)(MilliOn us$)
Figure AdReady (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table AdReady (U.S.) Recent Development
Table DataXu (U.S.) Company Details
Table DataXu (U.S.) Revenue in Programmatic Advertising Business (2020)(MilliOn us$)
Figure DataXu (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table DataXu (U.S.) Recent Development
Table Centro, Inc. (U.S.) Company Details
Table Centro, Inc. (U.S.) Revenue in Programmatic Advertising Business (2020)(MilliOn us$)
Figure Centro, Inc. (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table Centro, Inc. (U.S.) Recent Development
Table PulsePoint, Inc. (U.S.) Company Details
Table PulsePoint, Inc. (U.S.) Revenue in Programmatic Advertising Business (2020)(MilliOn us$)
Figure PulsePoint, Inc. (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table PulsePoint, Inc. (U.S.) Recent Development
Table Outbrain (U.S.) Company Details
Table Outbrain (U.S.) Revenue in Programmatic Advertising Business (2020)(MilliOn us$)
Figure Outbrain (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2020)
Table Outbrain (U.S.) Recent Development
Table Global Programmatic Advertising Market Size by Regions (Million US$) 2021-2027
Figure Global Programmatic Advertising Market Size Share by Regions (2021-2027)
Figure Global Programmatic Advertising Market Size Share by Regions in 2027
Figure United States Programmatic Advertising Market Size Forecast (2021-2027)(Million USD)
Figure Europe Programmatic Advertising Market Size Forecast (2021-2027)(Million USD)
Figure China Programmatic Advertising Market Size Forecast (2021-2027)(Million USD)
Figure Japan Programmatic Advertising Market Size Forecast (2021-2027)(Million USD)
Figure Southeast Asia Programmatic Advertising Market Size Forecast (2021-2027)(Million USD)
Figure India Programmatic Advertising Market Size Forecast (2021-2027)(Million USD)
Figure Central & South America Programmatic Advertising Market Size Forecast (2021-2027)(Million USD)
Table Global Programmatic Advertising Market Size by Product (2021-2027) (Million US$)
Figure Global Programmatic Advertising Market Size by Product (2021-2027)
Figure Global Programmatic Advertising Market Size by Product in 2027
Table Global Programmatic Advertising Market Size by Application (2021-2027) (Million US$)
Figure Global Programmatic Advertising Market Size by Application (2021-2027)
Figure Global Programmatic Advertising Market Size by Application in 2027
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources