2021-05-09
Published Date
Software & Services
Industry
114
Pages
The global Programmatic Advertising Platform market is growing with significant growth from last couple of years and in the year 2020, the market of Programmatic Advertising Platform was valued at USD XX Million and is expected to reach USD XXX million by the end of the year 2027. ,
The report is designed to offer very important and crucial information about the Programmatic Advertising Platform market and industry. For the purpose of this study, the market of Programmatic Advertising Platform has been segmented into type, application, regions and countries. Each segment of the report will provide a detailed analysis of the market and in terms of quantitative information, the report will offer market revenue (USD Million), market share in %, market CAGR from 2021 to 2027.
The report also provides a detailed qualitative analysis of the Programmatic Advertising Platform market which includes Market Drivers to explain the driving factors of the market and demand, Market Challenges to explain the restraints of the market and growth and Market Opportunities to explain the upcoming trends and opportunities left for the newcomers of the market and where can the existing companies focus in order to gain competitive advantage. The Programmatic Advertising Platform report also provides a detailed Porter's Five Forces, Micro and Macro Economic analysis which can help the readers and the users of the report to understand and draw a sound business decision.
The readers of the report will have a deep , insightful analysis that will help in understanding the market size, market share, CAGR, country specific analysis and market share for Programmatic Advertising Platform market.
Market Segmentation
One of the very important chapter of Programmatic Advertising Platform market report is competitive analysis. In this chapter, we have presented a detailed overview of the competition and have provided the market revenue of each company along with the market share.
The companies mentioned in the report are:
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll.com
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity Inc.
Centro Inc.
RadiumOne Inc.
Note: We can also add companies which are not part of the above list
Global Programmatic Advertising Platform Market Analysis By Type
Desktop Display
Desktop Video
Mobile Display
Mobile Video
In the year 2020, Desktop Display segment had XX% of market share and in terms of value, the Desktop Display market was valued at USD XX Million. , It is expected that Desktop Display will have XX% of market share by the end of year 2027 and the incremental growth from 2021 till 2027 is expected to be USD XX Million.
Global Programmatic Advertising Platform Market Analysis By Application
Governance
Commerical
Others
Governance segment is expected to account for XX% of market share by the end of year 2027 from XX% in 2020. The Governance segment is expected to grow at USD XX million by the end of year 2027.
The major regions covered in the report are North America, Europe, Asia-Pacific, South America, Middle East & Africa, etc. The following regions has been further bifurcated into countries to provide an insightful analysis for the readers.
Global Programmatic Advertising Platform market: regional analysis, the major regions covered in the report are:
North America
United States
Canada
Mexico
Europe
Germany
France
UK
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Central & South America
Brazil
Middle East & Africa
Turkey
GCC Countries
Egypt
South Africa
The study objectives are:
To analyze and research the Programmatic Advertising Platform Market status and future forecast.
To present the key Programmatic Advertising Platform Market analysis of companies and present revenue, market share, and recent development for key players.
To split the breakdown data by regions, type, companies and applications.
To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends, drivers, influence factors in global and regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Frequently Asked Questions - FAQ:
How big is the opportunity for the Programmatic Advertising Platform market
What are the recent industry development that can be implemented to generate additional revenue streams
Who are the major players operating in the Programmatic Advertising Platform market Which companies are the front runners
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type (2016-2027)
1.4.2 Desktop Display
1.4.3 Desktop Video
1.4.4 Mobile Display
1.4.5 Mobile Video
1.5 Market by Application
1.5.1 Global Programmatic Advertising Platform Market Share by Application (2021-2027)
1.5.2 Governance
1.5.3 Commerical
1.5.4 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Programmatic Advertising Platform Market Size
2.2 Programmatic Advertising Platform Growth Trends by Regions
2.2.1 Programmatic Advertising Platform Market Size by Regions (2021-2027)
2.2.2 Programmatic Advertising Platform Market Share by Regions (2016-2020)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porter s Five Forces Analysis
3 Market Share by Key Players
3.1 Programmatic Advertising Platform Market Size by by Players
3.1.1 Global Programmatic Advertising Platform Revenue by by Players (2016-2020)
3.1.2 Global Programmatic Advertising Platform Revenue Market Share by by Players (2016-2020)
3.1.3 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Advertising Platform Key Players Head office and Area Served
3.3 Key Players Programmatic Advertising Platform Product/Solution/Service
3.4 Date of Enter into Programmatic Advertising Platform Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Programmatic Advertising Platform Market Size by Type (2016-2020)
4.2 Global Programmatic Advertising Platform Market Size by Application (2016-2020)
5 North America
5.1 North America Programmatic Advertising Platform Market Size (2016-2020)
5.2 Programmatic Advertising Platform Key Players in North America
5.3 North America Programmatic Advertising Platform Market Size by Type
5.4 North America Programmatic Advertising Platform Market Size by Application
6 Europe
6.1 Europe Programmatic Advertising Platform Market Size (2016-2020)
6.2 Programmatic Advertising Platform Key Players in Europe
6.3 Europe Programmatic Advertising Platform Market Size by Type
6.4 Europe Programmatic Advertising Platform Market Size by Application
7 China
7.1 China Programmatic Advertising Platform Market Size (2016-2020)
7.2 Programmatic Advertising Platform Key Players in China
7.3 China Programmatic Advertising Platform Market Size by Type
7.4 China Programmatic Advertising Platform Market Size by Application
8 Japan
8.1 Japan Programmatic Advertising Platform Market Size (2016-2020)
8.2 Programmatic Advertising Platform Key Players in Japan
8.3 Japan Programmatic Advertising Platform Market Size by Type
8.4 Japan Programmatic Advertising Platform Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Programmatic Advertising Platform Market Size (2016-2020)
9.2 Programmatic Advertising Platform Key Players in Southeast Asia
9.3 Southeast Asia Programmatic Advertising Platform Market Size by Type
9.4 Southeast Asia Programmatic Advertising Platform Market Size by Application
10 India
10.1 India Programmatic Advertising Platform Market Size (2016-2020)
10.2 Programmatic Advertising Platform Key Players in India
10.3 India Programmatic Advertising Platform Market Size by Type
10.4 India Programmatic Advertising Platform Market Size by Application
11 Central & South America
11.1 Central & South America Programmatic Advertising Platform Market Size (2016-2020)
11.2 Programmatic Advertising Platform Key Players in Central & South America
11.3 Central & South America Programmatic Advertising Platform Market Size by Type
11.4 Central & South America Programmatic Advertising Platform Market Size by Application
12 International Players Profiles
12.1 AppNexus Inc.
12.1.1 AppNexus Inc. Company Details
12.1.2 Company Description and Business Overview
12.1.3 Programmatic Advertising Platform Introduction
12.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2016-2020))
12.1.5 AppNexus Inc. Recent Development
12.2 AOL Inc. (Verizon Communications Inc.)
12.2.1 AOL Inc. (Verizon Communications Inc.) Company Details
12.2.2 Company Description and Business Overview
12.2.3 Programmatic Advertising Platform Introduction
12.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2016-2020)
12.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development
12.3 Yahoo! Inc.
12.3.1 Yahoo! Inc. Company Details
12.3.2 Company Description and Business Overview
12.3.3 Programmatic Advertising Platform Introduction
12.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2016-2020)
12.3.5 Yahoo! Inc. Recent Development
12.4 DataXu Inc.
12.4.1 DataXu Inc. Company Details
12.4.2 Company Description and Business Overview
12.4.3 Programmatic Advertising Platform Introduction
12.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2016-2020)
12.4.5 DataXu Inc. Recent Development
12.5 Adroll.com
12.5.1 Adroll.com Company Details
12.5.2 Company Description and Business Overview
12.5.3 Programmatic Advertising Platform Introduction
12.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2016-2020)
12.5.5 Adroll.com Recent Development
12.6 Google Inc. (Doubleclick)
12.6.1 Google Inc. (Doubleclick) Company Details
12.6.2 Company Description and Business Overview
12.6.3 Programmatic Advertising Platform Introduction
12.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2016-2020)
12.6.5 Google Inc. (Doubleclick) Recent Development
12.7 Adobe Systems Incorporated
12.7.1 Adobe Systems Incorporated Company Details
12.7.2 Company Description and Business Overview
12.7.3 Programmatic Advertising Platform Introduction
12.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2016-2020)
12.7.5 Adobe Systems Incorporated Recent Development
12.8 Rubicon Project Inc.
12.8.1 Rubicon Project Inc. Company Details
12.8.2 Company Description and Business Overview
12.8.3 Programmatic Advertising Platform Introduction
12.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2016-2020)
12.8.5 Rubicon Project Inc. Recent Development
12.9 Rocket Fuel Inc.
12.9.1 Rocket Fuel Inc. Company Details
12.9.2 Company Description and Business Overview
12.9.3 Programmatic Advertising Platform Introduction
12.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2016-2020)
12.9.5 Rocket Fuel Inc. Recent Development
12.10 MediaMath Inc.
12.10.1 MediaMath Inc. Company Details
12.10.2 Company Description and Business Overview
12.10.3 Programmatic Advertising Platform Introduction
12.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2016-2020)
12.10.5 MediaMath Inc. Recent Development
12.11 IPONWEB Holding Limited (BidSwitch)
12.12 Between Digital
12.13 Fluct
12.14 Adform
12.15 The Trade Desk
12.16 Turn Inc.
12.17 Beeswax
12.18 Connexity, Inc.
12.19 Centro, Inc.
12.20 RadiumOne, Inc.
13 Market Forecast 2021-2027
13.1 Market Size Forecast by Product (2021-2027)
13.2 Market Size Forecast by Application (2021-2027)
13.3 Market Size Forecast by Regions
13.4 North America
13.5 Europe
13.6 China
13.7 Japan
13.8 Southeast Asia
13.9 India
13.10 Central & South America
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
List of Tables and Figures
List of Tables and Figures
Table Programmatic Advertising Platform Key Market Segments
Table Key Players Programmatic Advertising Platform Covered
Table Global Programmatic Advertising Platform Market Size Growth Rate by Type 2027 (Million US$)
Figuer Desktop Display Figures
Table Key Players of Desktop Display
Figuer Desktop Video Figures
Table Key Players of Desktop Video
Figuer Mobile Display Figures
Table Key Players of Mobile Display
Figuer Mobile Video Figures
Table Key Players of Mobile Video
Table Global Programmatic Advertising Platform Market Size Growth by Application 2021-2027 (Million US$)
Figure Global Programmatic Advertising Platform Market Share by Application in 2020 & 2027
Figure Governance Case Studies
Figure Commerical Case Studies
Figure Others Case Studies
Figure Programmatic Advertising Platform Report Years Considered
Figure Global Programmatic Advertising Platform Market Size and Growth Rate 2016-2027 (Million US$)
Table Global Programmatic Advertising Platform Market Size by Regions 2021-2027 (Million US$)
Table Global Programmatic Advertising Platform Market Size by Regions 2021-2027 (Million US$)
Table Global Programmatic Advertising Platform Market Share by Regions 2016-2020
Figure Global Programmatic Advertising Platform Market Share by Regions 2016-2020
Figure Global Programmatic Advertising Platform Market Share by Regions in 2020
Table Market Top Trends
Table Key Drivers: Impact Analysis (2021-2027)
Table Key Challenges
Figure PORTER'S FIVE FORCES ANALYSIS
Table Global Programmatic Advertising Platform Revenue by by Players (2016-2020) (Million US$)
Table Global Programmatic Advertising Platform Market Share by by Players (2016-2020)
Figure Global Programmatic Advertising Platform Market Share by by Players in 2020
Table Global Programmatic Advertising Platform by Players Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Programmatic Advertising Platform Product/Solution/Service
Table Date of Enter into Programmatic Advertising Platform Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Programmatic Advertising Platform Market Size by Type (2016-2020) (Million US$)
Table Global Programmatic Advertising Platform Market Size Share by Type (2016-2020)
Figure Global Programmatic Advertising Platform Market Size Market Share by Type (2016-2020)
Table Global Programmatic Advertising Platform Market Size by Application (2016-2020) (Million US$)
Table Global Programmatic Advertising Platform Market Size Share by Application (2016-2020)
Figure Global Programmatic Advertising Platform Market Size Market Share by Application (2016-2020)
Figure Global Programmatic Advertising Platform Revenue Market Share by Application in 2020
Figure North America Programmatic Advertising Platform Market Size 2016-2020 (Million US$)
Table North America Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table North America Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table North America Programmatic Advertising Platform Market Size by Type 2016-2020 (Million US$)
Table North America Programmatic Advertising Platform Market Share by Type 2016-2020
Table North America Programmatic Advertising Platform Market Size by Application 2016-2020 (Million US$)
Table North America Programmatic Advertising Platform Market Share by Application 2016-2020
Figure Europe Programmatic Advertising Platform Market Size 2016-2020 (Million US$)
Table Europe Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table Europe Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table Europe Programmatic Advertising Platform Market Size by Type 2016-2020 (Million US$)
Table Europe Programmatic Advertising Platform Market Share by Type 2016-2020
Table Europe Programmatic Advertising Platform Market Size by Application 2016-2020 (Million US$)
Table Europe Programmatic Advertising Platform Market Share by Application 2016-2020
Figure China Programmatic Advertising Platform Market Size 2016-2020 (Million US$)
Table China Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table China Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table China Programmatic Advertising Platform Market Size by Type 2016-2020 (Million US$)
Table China Programmatic Advertising Platform Market Share by Type 2016-2020
Table China Programmatic Advertising Platform Market Size by Application 2016-2020 (Million US$)
Table China Programmatic Advertising Platform Market Share by Application 2016-2020
Figure Japan Programmatic Advertising Platform Market Size 2016-2020 (Million US$)
Table Japan Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table Japan Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table Japan Programmatic Advertising Platform Market Size by Type 2016-2020 (Million US$)
Table Japan Programmatic Advertising Platform Market Share by Type 2016-2020
Table Japan Programmatic Advertising Platform Market Size by Application 2016-2020 (Million US$)
Table Japan Programmatic Advertising Platform Market Share by Application 2016-2020
Figure Southeast Asia Programmatic Advertising Platform Market Size 2016-2020 (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table Southeast Asia Programmatic Advertising Platform Market Size by Type 2016-2020 (Million US$)
Table Southeast Asia Programmatic Advertising Platform Market Share by Type 2016-2020
Table Southeast Asia Programmatic Advertising Platform Market Size by Application 2016-2020 (Million US$)
Table Southeast Asia Programmatic Advertising Platform Market Share by Application 2016-2020
Figure India Programmatic Advertising Platform Market Size 2016-2020 (Million US$)
Table India Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table India Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table India Programmatic Advertising Platform Market Size by Type 2016-2020 (Million US$)
Table India Programmatic Advertising Platform Market Share by Type 2016-2020
Table India Programmatic Advertising Platform Market Size by Application 2016-2020 (Million US$)
Table India Programmatic Advertising Platform Market Share by Application 2016-2020
Figure Central & South America Programmatic Advertising Platform Market Size 2016-2020 (Million US$)
Table Central & South America Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$)
Table Central & South America Key Players Programmatic Advertising Platform Market Share (2019-2020)
Table Central & South America Programmatic Advertising Platform Market Size by Type 2016-2020 (Million US$)
Table Central & South America Programmatic Advertising Platform Market Share by Type 2016-2020
Table Central & South America Programmatic Advertising Platform Market Size by Application 2016-2020 (Million US$)
Table Central & South America Programmatic Advertising Platform Market Share by Application 2016-2020
Table AppNexus Inc. Company Details
Table AppNexus Inc. Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table AppNexus Inc. Recent Development
Table AOL Inc. (Verizon Communications Inc.) Company Details
Table AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table AOL Inc. (Verizon Communications Inc.) Recent Development
Table Yahoo! Inc. Company Details
Table Yahoo! Inc. Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table Yahoo! Inc. Recent Development
Table DataXu Inc. Company Details
Table DataXu Inc. Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table DataXu Inc. Recent Development
Table Adroll.com Company Details
Table Adroll.com Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table Adroll.com Recent Development
Table Google Inc. (Doubleclick) Company Details
Table Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table Google Inc. (Doubleclick) Recent Development
Table Adobe Systems Incorporated Company Details
Table Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table Adobe Systems Incorporated Recent Development
Table Rubicon Project Inc. Company Details
Table Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table Rubicon Project Inc. Recent Development
Table Rocket Fuel Inc. Company Details
Table Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table Rocket Fuel Inc. Recent Development
Table MediaMath Inc. Company Details
Table MediaMath Inc. Revenue in Programmatic Advertising Platform Business 2016-2020 (Million US$)
Figure MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2016-2020)
Table MediaMath Inc. Recent Development
Table IPONWEB Holding Limited (BidSwitch) Company Details
Table Between Digital Company Details
Table Fluct Company Details
Table Adform Company Details
Table The Trade Desk Company Details
Table Turn Inc. Company Details
Table Beeswax Company Details
Table Connexity, Inc. Company Details
Table Centro, Inc. Company Details
Table RadiumOne, Inc. Company Details
Table Global Programmatic Advertising Platform Market Size by Regions (Million US$) 2021-2027
Figure Global Programmatic Advertising Platform Market Size Share by Regions (2021-2027)
Figure Global Programmatic Advertising Platform Market Size Share by Regions in 2027
Figure North America Programmatic Advertising Platform Market Size Forecast (2021-2027)(Million USD)
Figure Europe Programmatic Advertising Platform Market Size Forecast (2021-2027)(Million USD)
Figure China Programmatic Advertising Platform Market Size Forecast (2021-2027)(Million USD)
Figure Japan Programmatic Advertising Platform Market Size Forecast (2021-2027)(Million USD)
Figure Southeast Asia Programmatic Advertising Platform Market Size Forecast (2021-2027)(Million USD)
Figure India Programmatic Advertising Platform Market Size Forecast (2021-2027)(Million USD)
Figure Central & South America Programmatic Advertising Platform Market Size Forecast (2021-2027)(Million USD)
Table Global Programmatic Advertising Platform Market Size by Product (2021-2027) (Million US$)
Figure Global Programmatic Advertising Platform Market Size by Product (2021-2027)
Figure Global Programmatic Advertising Platform Market Size by Product in 2027
Table Global Programmatic Advertising Platform Market Size by Application (2021-2027) (Million US$)
Figure Global Programmatic Advertising Platform Market Size by Application (2021-2027)
Figure Global Programmatic Advertising Platform Market Size by Application in 2027
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation